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Business Model Canvas


Why Business Model Canvas?

Helps you create value for your business. With the Business Model Canvas you can sketch out new business ideas or visualize existing businesses. Often it is also useful to visualize your competitors business model and sometimes from completely other business areas - to win new ideas. The Canvas can be used in teams as a shared language to have a better strategic conversation or individually as a tool to structure your thinking.

How to use it?

If the Business Model Canvas from Strategyzer is new to you or you want to refresh your skills, we recommend this free content on the site.

Download the pdf. View the learning objectives and instructions. On the right side you find free content as video and also some downloads. You also should find all the products mentioned here in our shop, if you prefer to order them. They are the same original materials that Strategyzer uses in their offline training and workshops.

Getting started
Start sketching out your business model by creating Stattys Notes for each one of the nine building blocks. Some people prefer to begin with listing their customer segments or value propositions. Others prefer starting with their key resources or key activities. It doesn’t matter. Just do it. Remember to put only one idea on each Stattys Note.

Add all elements relevant to your model
Ask yourself what all the elements are that your business model requires to create, deliver, and capture value. Create one Stattys Note for every single element that is important.

Check completeness and coherence
Make sure you don’t create “orphan” elements in your business model. For example, for each customer segment and their jobs-to-be-done you should have a corresponding value proposition. Or, for instance, for each value proposition you should list the key resources and activities that are required to create it.

Tell a story
When finished sketching out your business model try telling the story of your model one Statty at a time. Take all the Stattys down and explain your business model by putting up one Statty after the other on a blank Canvas. This will force you to tell a coherent story element after element.

What is it?   

Business Model Canvas 
Size: large 47" x 33"
Material: robust synthetic paper
Produced by:

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