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Value Proposition Canvas
(47" x 33")
synthetic paper


Why Value Proposition Canvas?

Develop and test the value proposition of your products or services with this canvas from Alex Osterwalder. Alex recommends the use of this canvas together with “Lean Startup / Minimum Viable Product (MVP) from Eric Ries, and the principals of customer development from Steve Blank.

How to use it?

This is Alex’s step-by-step process:

  1. Write your ideas on our Stattys Notes and place the notes on your value proposition canvas.
  2. Test your assumptions about the customer, meaning, "get out of the building" (as per Steve Blank).
  3. Customize your assumptions from newly gathered insights.
  4. Change values and benefit propositions according to your new findings.
  5. Build your MVP (Minimum Viable Product), and customize it according to your value propositions.
What is it?   

Value Proposition Canvas
Size: 47" x 33"
Material: robust synthetic paper

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