Why Business Model Canvas?
Especially if you are new to Business Model Canvas, we recommend these two short videos where Alexander Osterwalder. You will also see Stattys in action.
We also recommend this new free content on the Strategyzer.com site.
Download the pdf. View the learning objectives and instructions. On the right side you find free content as video and also some downloads. You also should find all the products mentioned here in our shop, if you prefer to order them. They are the same original materials that Strategyzer uses in their offline training and workshops.
You are a trainer, business designer, consultant or workshop facilitator? This is a practical toolkit for a training or a workshop for up to 50 participants, if they work in teams of 2.
It helps you create value for your business. With the Business Model Canvas you can sketch out new business ideas or visualize existing businesses.
It will help you to manage a portfolio of business models. Use the canvas to juggle between "Explore" and "Exploit" business models, as described in Alexander Osterwalder's latest book in the Strategyzer series: The Invincible Company.
This small size Canvas can be used alone or in teams of 2 as a shared language to have a better strategic conversation or individually as a tool to structure your thinking. This is the same size as Alexander Osterwalder uses in the Strategyzer MasterClasses.
How to use it?
Start sketching out your business model by creating Stattys Notes for each one of the nine building blocks. Some people prefer to begin with listing their customer segments or value propositions. Others prefer starting with their key resources or key activities. It doesn’t matter. Just do it. Remember to put only one idea on each Stattys Note.
Add all elements relevant to your model
Ask yourself what all the elements are that your business model requires to create, deliver, and capture value. Create a Statty Note for every single element that is important.
Check completeness and coherence
Make sure you don’t create “orphan” elements in your business model. For example, for each customer segment and their jobs-to-be-done you should have a corresponding value proposition. Or, for instance, for each value proposition you should list the key resources and activities that are required to create it.
Tell a story
When ﬁnished sketching out your business model try telling the story of your model one Statty at a time. Take all the Stattys down and explain your business model by putting up one Statty after the other on a blank canvas. This will force you to tell a coherent story element after element. Good practitioners need maximum 3 minutes to explain the business model they have mapped out.
What else you might want to consider?
We highly recommend you to use the innovative Stattys Notes XS and we have extra created a special trainers box for you. If you already have a lot of Sharpie markers, try if they work out well on Stattys Notes. With our German quality Lumocolor duo permanent marker we guarantee you the best user experience with Stattys.
If you want to analyse and work in more detail on the important building blocks customer segment and value proposition, we highly recommend to add the Value Proposition Canvas - 25 units trainer kit to your order.
What is it?
This bundle/kit contains the following products:
Need training or want to become a business model expert? Check the Strategyzer trainings here.
Looking for the large Business Model Canvas for teams. You will find it here.