Shipping within USA:
$6.90 or FREE for
a cart value from $50!
Shipping to Canada:
Reduces with cart value
free for $100 or more!

Value Proposition Canvas


Why Value Proposition Canvas?

Develop and test the value proposition of your products or services with this canvas from Alex Osterwalder. Alex recommends the use of this canvas together with “Lean Startup / Minimum Viable Product (MVP) from Eric Ries, and the principals of customer development from Steve Blank.

How to use it?

If the Value Proposition Canvas from Strategyzer is new to you or you want to refresh your skills, we recommend this free content on the site.

Download the pdf. View the learning objectives and instructions. On the right side you find free content as video and also some downloads. You also should find all the products mentioned here in our shop, if you prefer to order them. They are the same original materials that Strategyzer uses in their offline training and workshops.

This is Alex Osterwalder’s step-by-step process:

  1. Write your ideas on our Stattys Notes and place the notes on your value proposition canvas.
  2. Test your assumptions about the customer, meaning, "get out of the building" (as per Steve Blank).
  3. Customize your assumptions from newly gathered insights.
  4. Change values and benefit propositions according to your new findings.
  5. Build your MVP (Minimum Viable Product), and customize it according to your value propositions.
What is it?   

Value Proposition Canvas
Size: 47" x 33"
Material: robust synthetic paper
Produced by:

This store delivers to
the USA, Canada and Mexico

We think your location is ...

Remember my choice