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Why Value Proposition Canvas?
Develop and test the value proposition of your products or services with this canvas from Alex Osterwalder. Alex recommends the use of this canvas together with “Lean Startup / Minimum Viable Product (MVP) from Eric Ries, and the principals of customer development from Steve Blank.
How to use it?
This is Alex’s step-by-step process:
Value Proposition Canvas
Size: 47" x 33"
Material: robust synthetic paper