Why Value Proposition Canvas?
Develop and test the value proposition of your products or services with this canvas from Alex Osterwalder. Alex recommends the use of this canvas together with “Lean Startup / Minimum Viable Product (MVP) from Eric Ries, and the principals of customer development from Steve Blank.
How to use it?
If the Value Proposition Canvas from Strategyzer is new to you or you want to refresh your skills, we recommend this free content on the Strategyzer.com site.
Download the pdf. View the learning objectives and instructions. On the right side you find free content as video and also some downloads. You also should find all the products mentioned here in our shop, if you prefer to order them. They are the same original materials that Strategyzer uses in their offline training and workshops.
This is Alex Osterwalder’s step-by-step process: